VIENNA. Three shades of blue are this year’s festival colours. Blue chairs will mark the locations of Vienna Design Week 2014 and lead your way through the festival. Also the festival appearance will be held in blue, announced viennadesignweek.at. This forum is Austria’s largest design festival, with a variaty of locations and events in Vienna. Last year it delighted over 30.900 visitors. The festival, curated by Lilli Hollein, will enter its 8th round this year.
National and international works of product-, furniture-, graphic-, and industrial design, such as experimental approaches will be presented from September 26 to October 5 2014. Revealing the creative process of the production and to initiate projects are core elements of the festival’s concept.
International design in Vienna
During Vienna Design Week (VDW), the city becomes a platform and showcase of design. In cooperation with designers from all over the world, Viennese museums and companies, the festival shows different approaches to design.
Celebrating design, (re) thinking design
Design is more than just a designed object. Vienna Design Week defines design as an essential part of the cultural production. The festival shows that design shapes our material culture, our every-day life and our world as consumers. Simultaneously, it influences our lifestyles and most fundamentally our aesthetic senses and judgements. Therefore, VDW has based its mission on both, the celebration of design and on its critical examination.
In the past years Vienna Design Week has become much more than just a festival: It is a design network that assembles the most important heads of culture, economy, media and the creative scene.
With over a hundred events, exhibitions, on site installations, and plenty of opportunities to celebrate and to network VDW is not only a melting pot for the international design scene, but also enthuses a big crowd of Viennese and Vienna visitors every year. 2012 the festival counted 37.000 visitors during ten days.
This year’s focus district is Landstrasse. The 3rd district will be the eyecatcher of the festival. Palais Schwarzenberg, a Viennese baroque treasure, is this year’s festival headquarter. For ten days the Vienna Design Office moves – along with the festival’s infopoint, a Pop-Up-Cafe, the Vienna Design Week Laboratory and several exhibitions – to the sophisticated garden palace.
As in previous festival seasons, another focal point will be Social Design and Future Urban Mobilty. Experts of design industries, technology and politics will give insight into concepts like Smart City and E-Mobility at Vienna Design Week 2014.
Host Country: Hungary
Drawing a geographic and historic centreline from this year’s focus district Landstrasse towards East, the path will lead to 2014’s host country: Hungary. In cooperation with the Balassi Institute a refreshing perspective is taken on the neighbouring country by presenting Hungarys young design scene.
This is where we display the formats of this year’s festival:
Education / Guided Tours
Guided tours for everyone – kids, students, visitors and design professionals – will be offered during the ten days. In addition to the tours, teaching materials focusing on design in schools are being prepared and offered.
Five designers and design teams will receive a free ticket to take part in the festival and to present themselves in the category Social Design.
The projects – partially in collaboration with Caritas Wien – will be realised during the festival. For the third year in a row Erste Bank is the patron of the project.
The Passionswege are a design trail through Vienna and an important format of Vienna Design Week. Solo designers and design teams from Austria and abroad are invited to create objects and site-specific installations on the premises of old established Viennese businesses. The Passionswege also lead to parts of the city not especially known for their affinity for design.
The Passionswege will be supported by the Wirtschaftskammer Wien.
Designers, institutions, museums, galleries complement the VDW with a wide range of events and exhibitions on design.
(Inter)national universities, colleges and design studios from inland and overseas will be invited to Vienna, to present their projects.
Vienna Design Week Laboratory invites emerging graphic and product designers to develop and present a project on-site at the festival center. The successful format is curated by Erwin K. Bauer together with Lilli Hollein and will be focusing on the topic of „nothing”.
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Facts + Figures
The numbers of Vienna Design Week speak for itself (from 2007 to 2014):
- Visitors: from 12.000 to 30.863 (2013);
- Presentations & Events: 24 in the first year, over 100 in 2013;
- Press clippings: 535 (total) – 227 print / 292 online / 5 TV / 13 Radio (2013);
- Website: 86.485 visitors / 292.515 hits (Oct 2012 – Nov 2013);
- Mobile version: 8.520 visitors / 49.491 hits (new since 2012);
- Facebook fans: 21.177 (July 2014).